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        <title>Dylan Zapirain</title>
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        <description>Projects from Dylan Zapirain, a marketing consultant in Sydney, Australia, working across social media, web design and digital marketing strategy.</description>
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            <title><![CDATA[Redesigning the NSW Health careers landing page]]></title>
            <link>https://dylanzapirain.com.au/projects/nsw-health-careers-landing-page</link>
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            <pubDate>Mon, 05 Sep 2022 00:00:00 GMT</pubDate>
            <description><![CDATA[Design and copywriting of NSW Health’s careers website, prototyping in Figma and applying UX research to optimise copy and conversions. Worked with HR and executive stakeholders to reach approval, generating 33,000 visits in 6 months.]]></description>
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            <title><![CDATA[Digital marketing strategy to entice European health professionals to relocate to Sydney]]></title>
            <link>https://dylanzapirain.com.au/projects/european-health-recruitment-campaign</link>
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            <pubDate>Fri, 02 Sep 2022 00:00:00 GMT</pubDate>
            <description><![CDATA[Building a purpose-built website and directing video content from concept to launch in under 4 weeks.]]></description>
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            <title><![CDATA[Social Media Marketing for NSW Health’s LinkedIn presence]]></title>
            <link>https://dylanzapirain.com.au/projects/nsw-health-linkedin</link>
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            <pubDate>Thu, 14 Jul 2022 00:00:00 GMT</pubDate>
            <description><![CDATA[Took a dormant page to 5,000+ new followers and 4,300+ job applications in 12 months, developing the content strategy, producing marketing assets and managing publishing/approvals.]]></description>
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